A £1 café meal offer for individuals over the age of 60 was introduced by Asda, a British supermarket chain, as part of its latest 'winter warmer' initiative to help needy consumers facing a cost-of-living crisis.
60-year-olds and older may have soup, a roll, and limitless tea and coffees for £1 in any of the supermarket's 205 cafes all day and every day throughout November and December.
The initiative comes as Age UK data indicates that 2.8 million older homes in the UK would remain in fuel poverty this winter, even though the Government set an energy price ceiling.
Mohsin Issa, Asda’s Co-owner, said
We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.
Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.
